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Let’s connect (virtually) and get through this together.

  All of us at Hellman hope you are staying safe and healthy. We don’t plan to be a source for COVID-19 news and updates, so our team has turned its attention to thinking about how we can help you and your business during this history-making...

The testimonial video grows up.

For a trend that seems like it should have peaked by now, video marketing continues to grow. Consumers of everything from household products to commercial services aren’t just viewing video content, they’re demanding it. According to HubSpot, 85% of companies are using video marketing, and...

Pre-Roll Blog Part 3 image

Ice, Ice, Maybe: Are Pre-Roll Ads a Good Idea? (Part 3)

Not all video marketing is a surefire hit; pre-roll ads can be deceptively slippery. In this three-part series, learn why it’s important to do pre-roll well, how to deliver a great pre-roll ad—and how to avoid getting the cold shoulder from your customers. As we discussed...

Pre-Roll Ads Part 2

Ice, Ice, Maybe: Are Pre-Roll Ads a Good Idea? (Part 2)

Not all video marketing is a surefire hit; pre-roll ads can be deceptively slippery. In this three-part series, learn why it’s important to do pre-roll well, how to deliver a great pre-roll ad—and how to avoid getting the cold shoulder from your customers. ••• As we discussed...

Pre-Roll Ads

Ice, Ice, Maybe: Are Pre-Roll Ads a Good Idea? (Part 1)

Not all video marketing is a surefire hit; pre-roll ads can be deceptively slippery. In this three-part series, learn why it’s important to do pre-roll well, how to deliver a great pre-roll ad—and how to avoid getting the cold shoulder from your customers. ••• Here in Iowa,...