Strategy is where our big ideas get their start. It’s an overall plan founded in experience and market nuances, not spitballing and hoping for the best. We take the time to understand your customers, the industry, and the latest trends. After a thorough analysis—and a few cups of coffee—we develop a plan custom-made to help your brand reach its objectives.
We take the same approach to brand building. Your brand is who you are. It embodies your values and unique story. When we begin branding, we bring those strengths to the forefront, carefully crafting every piece of messaging to accurately and effectively build your brand position in the market.
The words you use say a lot. It sounds obvious, but it’s true. They tell your story, share information, and nurture relationships. Every syllable is an opportunity to grow your brand or sell your product. As lovers of words and great stories, there are few who understand that better than us.
At Hellman, we subscribe to the theory of, “It’s not what you say, it’s what they hear.” Droning on and on about an amazing brand won’t bring in new business if your audience is tuned out. That’s why we speak to your audience using their language. We use their terms and focus on their interests. Once we add your brand to the mix, you’ll understand why we say content is king.
Strong design says everything about your brand at a glance. Images, color, and layout need to make a lasting impression, since they are the first step in turning a bystander into a brand fanatic. But if your design is poor—or worse, boring—you’ll never be noticed.
Hellman started out as a design firm, so you could say that design is in our blood. That history is something we haven’t forgotten. Great design always has been, and always will be, a priority. Our team of artists and Adobe experts visually tell your story with smartly crafted design for print, digital, and everything in between. If you’re looking to do something that’s not only bold enough to turn heads, but embodies your brand, as well, then let us help you out.
The right video does more than entertain a viewer. It informs. It inspires. It engages. The right video can power your brand by itself by creating a memorable message people love and share. To make the right video, you need awesome talent, the right tools, and a vision.
At Hellman, our video team specializes in creating the right video. We pull together decades of experience of producing video content for multiple platforms. Want a short video for your website? No problem. How about a national 60-second spot for television? We’ve done that, too. If you need to get your message out in the most accessible medium that exists today, Hellman has your back.
Creativity doesn’t end where reality begins. With animation, anything is possible. It can accurately display technical operations or create a fantastic new world. It can show actions that are impossible to capture on video or create iconic characters that shape culture.
At Hellman, animation is a specialty—it’s kind of our thing. We’ve worked with globe-spanning brands to create everything from 2D cartoons to photorealistic renders that capture the eyes and ears of their audiences. With our team, you can elevate your brand to new heights. The sky is the limit.
Creating a digital identity is more than a URL and a Facebook page. It’s about accurately portraying your brand in the digital world. An outstanding website, active social media page, and mobile-friendly viewing have become requirements for every modern business. It’s where your customers are, and how new customers find you.
When you work with Hellman, we help enhance your brand online and create the best user experience possible. Combine that with our mobile-first approach to everything web-related, and you’ll have responsive and engaging marketing content regardless of the platform your visitors use.