Our client, GNB Bank, came to us with a problem. Thanks to a merger, they now had access to a larger geographic area than ever before. But, how were they going to grow those new opportunities and nurture a burgeoning client base? They were also facing the same hurdles that many other community banks were, including changing technology, increased competition and deregulation.
Enter the “Expanding Financial Horizons” campaign. Just as GNB was expanding its horizons, it recognized that its customers all look to the horizon to their next stage of life—whether that be travel, buying a house or retirement. Hellman was able to take this theme and grow awareness and education through methods such as video, radio, billboards, print advertising and digital advertising.