Our Goal: To simplify complex products and highlight the benefits in a way that is creative and visually enticing.
When you sell innovative, complex lighting solutions, you need a couple of things:
- A simple, easy-to-understand sales pitch
- A beautiful medium to showcase a beautiful product
Our video team created a series of 3D animated videos to tell the story of GE’s new light fixtures. The 3D animation allowed us to easily show the structure of the fixtures from many angles, making it simple to show how the innovative light source works.
Giving each video a different angle provided the opportunity to share multiple benefits for different applications, meaning a wider audience could be reached. Videos followed a similar style, so it was obvious they all belonged together.
When you find your latest product or service may be too complicated to explain in a print ad, give Hellman a call to see if a 3D animated video is the answer you’re looking for. Our video team is highly experienced and always willing to do what it takes to help you out.