Our Goal: Create a strong, distinct corporate identity that could blend in with the existing downtown entertainment district of Waterloo, Iowa.
The Cedar Valley SportsPlex came to us needing an identity that could convey the building’s multiple functions as fitness center, community center, and tourist attraction, in addition to being high-quality, affordable, and welcoming.
Our creative solution for the logo was colorful and clever—yet modern and simple. The shapes represented the C, V, S, and P in the building’s name. The tagline (Where active lifestyles take shape) emphasized the facility’s purpose—to improve the health and wellness of the community. The print piece picked up colors from the entertainment district while still being vibrant on its own.
Whether you’re just getting started or need a revamp, Hellman can help you create the corporate identity your business needs. Send us an email, drop us a line, or fill out the contact form to get started.