Our Goal: Create an entertaining video highlighting 50 years of innovation.
Conwed wanted to share its history of innovation in an amusing and lighthearted way. The client had a clear idea for a distinctive campaign and partnered with Hellman to make it a reality.
The video we created took viewers on an informative audio-visual adventure back in time. Everything from the colors used to the music played was designed to be upbeat and engaging, emulating the spirit of each of the past five decades. Significant milestones in the Conwed timeline were emphasized, and segments of the video were stylized after the iconic cultures that defined the last 50 years.