No matter what kind of product you’re launching, we’ve got your back.
3M came to us with a new dental product with the unique selling point of incomparable speed. We harnessed the power of the marketing metaphor and likened it to a cheetah—the fastest land animal on record.
Hellman created an integrated marketing campaign to launch Imprint™ 4 VPS Impression Material. The launch included trade ads, brochures, sell sheets, marketing and technical videos, an interactive PDF, and a promotional landing page. Each item featured the cheetah to help customers readily associate the new product with market-leading speed.
If you have a big project like a product launch on your hands, you can trust Hellman to put in the skill, devotion, and time necessary to create high-quality pieces every time. Send us an email or drop us a line—we’d be glad to hear how we can help.