Our Goal: Celebrate 30 years of food safety, while reinforcing a position as a trusted and highly innovative market leader.
Global food safety is serious business. But a 30th anniversary is cause for a celebration. In honor of 3M™ Food Safety’s 30 years of 3M™ Petrifilm™ Plate innovations, Hellman cooked up a colorful campaign that paid tribute to the product’s international reach.
3M Food Safety had lots of key messages to share. Stories of efficiency, productivity, reputability, innovation, and customer support all combined to tell where the product had come from more than three decades ago and where it was going next.
Hellman developed a series of iconic images that worked separately and together to highlight the key messages across multiple tactics for both internal celebrations and marketing—including: