Our Goal: We needed to demonstrate the effectiveness of 3M Scotch® Box Sealing Tape 311+ in a variety of commercial operations, from food safety to general shipping needs.
3M needed to market its industrial box sealing tape to those who work in the food industry. Hellman was asked to create a video that demonstrated the tape’s excellent holding power in extreme temperatures, making it ideal for packaging and transporting frozen goods. We used colorful, compelling imagery to convey the message that 3M™ Scotch® Box Sealing Tape 311+ can help those in the food industry safely ship their products.
Our client, 3M, manufactures an industrial box sealing tape that meets the Food and Drug Administration’s guidelines for indirect food contact, and can withstand cold temperature applications. Therefore, it’s ideal for food and beverages. We needed to create an eye-catching video—targeted to those in the food industry—that demonstrated different ways to use the tape. Our end result was a video that shows how 3M Scotch® Box Sealing Tape comes in a variety of colors to help food industry workers quickly identify products without having to hunt for a label or open a box.
Many people know 3M through popular consumer products such as Scotch® Brand tapes and Post-it® Brand sticky notes. But 3M also makes a heavy-duty industrial tape that can easily adhere to recycled liner paper and fiberboard. Hellman was tasked with creating a video to demonstrate how 3M Scotch® Box Sealing Tape 311+ can be used for a variety of shipping needs—even if the box material itself is fragile.