Video

What’s the deal with VR?

The idea of virtual reality has been all the rage in the last few years. With options ranging from cardboard headsets to often-overpriced pieces of hardware, we’ve all been told that virtual reality will change the way we interact with the world around us. However,...

CAD Files: Your #1 Untapped Marketing Tool

A detailed marketing strategy. Approved features and benefits. Researched media buys. There’s a standard short list of must-haves for bringing a product to market.     But what about 3D CAD files?   That’s right – CAD files. In the hands of the right agency, what was once tucked away in your engineers’...

Microphone Equipment on a Video Shoot

Why the Microphone Your Agency Uses Matters (Part 2)

Need a voiceover for a 30-second animation? How about a field recording during a live-action video shoot? Whatever your video project, if you need audio, you need a skilled audio engineer who knows his or her way around microphones and microphone accessories. In this two-part...

Why the Microphone Matters

Why the Microphone Your Agency Uses Matters (Part 1)

Need a voiceover for a 30-second animation? How about a field recording during a live-action video shoot? Whatever your video project, if you need audio, you need a skilled audio engineer who knows his or her way around microphones and microphone accessories. In this two-part...

Pre-Roll Blog Part 3 image

Ice, Ice, Maybe: Are Pre-Roll Ads a Good Idea? (Part 3)

Not all video marketing is a surefire hit; pre-roll ads can be deceptively slippery. In this three-part series, learn why it’s important to do pre-roll well, how to deliver a great pre-roll ad—and how to avoid getting the cold shoulder from your customers. As we discussed...

Pre-Roll Ads Part 2

Ice, Ice, Maybe: Are Pre-Roll Ads a Good Idea? (Part 2)

Not all video marketing is a surefire hit; pre-roll ads can be deceptively slippery. In this three-part series, learn why it’s important to do pre-roll well, how to deliver a great pre-roll ad—and how to avoid getting the cold shoulder from your customers. ••• As we discussed...

Pre-Roll Ads

Ice, Ice, Maybe: Are Pre-Roll Ads a Good Idea? (Part 1)

Not all video marketing is a surefire hit; pre-roll ads can be deceptively slippery. In this three-part series, learn why it’s important to do pre-roll well, how to deliver a great pre-roll ad—and how to avoid getting the cold shoulder from your customers. ••• Here in Iowa,...

The Phases of Video Production

Show and Tell: 3 Keys to Using Video in B2B Marketing

“What’s the most compelling way to share my brand’s story?” We get that question a lot. What our clients don’t realize is that they already know the answer. They learned it in kindergarten: show and tell. (Who knew your kindergarten teacher was a marketing genius?) Think back...

The Phases of Video Production

How it Works: The Phases of Video Production

Video can be a compelling, informative and entertaining way to present your company, brand and product. But how do you start? What does it take? How do you get from idea to finished product? Taking an idea from conception to completion can seem daunting, but with...