Strategy

Don’t be fooled into choosing the wrong marketing agency

Growing up, my family took April Fools’ Day seriously—especially my oldest brother, Mike, and me. His best work: Sneaking ketchup into my milk glass. I was 5 and never saw or tasted anything amiss until I reached the bottom. To this day, I don’t drink...

CAD Files: Your #1 Untapped Marketing Tool

A detailed marketing strategy. Approved features and benefits. Researched media buys. There’s a standard short list of must-haves for bringing a product to market.     But what about 3D CAD files?   That’s right – CAD files. In the hands of the right agency, what was once tucked away in your engineers’...

11 Ways to Get Better Results From Your Ad Agency

We’ve been thinking a lot lately about client/agency relationships. Or perhaps a better word is "partnership." Either way, good communication is key, and there’s always room for improvement. There’s plenty of literature out there about ways agencies can nurture the relationship. But we wanted to hear...

Pre-Roll Blog Part 3 image

Ice, Ice, Maybe: Are Pre-Roll Ads a Good Idea? (Part 3)

Not all video marketing is a surefire hit; pre-roll ads can be deceptively slippery. In this three-part series, learn why it’s important to do pre-roll well, how to deliver a great pre-roll ad—and how to avoid getting the cold shoulder from your customers. As we discussed...

Pre-Roll Ads Part 2

Ice, Ice, Maybe: Are Pre-Roll Ads a Good Idea? (Part 2)

Not all video marketing is a surefire hit; pre-roll ads can be deceptively slippery. In this three-part series, learn why it’s important to do pre-roll well, how to deliver a great pre-roll ad—and how to avoid getting the cold shoulder from your customers. ••• As we discussed...

Pre-Roll Ads

Ice, Ice, Maybe: Are Pre-Roll Ads a Good Idea? (Part 1)

Not all video marketing is a surefire hit; pre-roll ads can be deceptively slippery. In this three-part series, learn why it’s important to do pre-roll well, how to deliver a great pre-roll ad—and how to avoid getting the cold shoulder from your customers. ••• Here in Iowa,...

Creating Valuable B2B Content Can’t Wait

Why Creating Valuable B2B Content Can’t Wait

Here's a startling statistic. 60% of the sales cycle is over before a buyer talks to your salesperson. If you already produce valuable content (like blog posts, case studies, social media posts and how-to videos), that statistic should make you smile. But if you’re not confident in...

How to Write an Advertising Tagline

How to Write an Advertising Tagline: A Distilling Process

A rose by any other name might smell as sweet, but a bad tagline will just stink up the joint. Here’s how not to offend your olfactory system – and your customers. A great poem by Emily Dickinson suggests that rose oil and poetry have a lot...

Tricks of the Trade Show

8 Tricks of the Trade Show

Trade shows are a tried-and-true way to generate new prospects, capture qualified leads and close sales. But you can make your next trade show even more effective with these technology-based tricks. 1. Create a trade-show specific landing page. If you do one thing on this list, do this....

How to Create a Product Launch

How to Create a Product Launch Plan Like Don Draper

So you're prepping for a B2B product launch, and can't help but ask "How do I do something awesome like Apple?" We say, "Do something different." Don't think of Steve Jobs in his black turtleneck. Think of Don Draper in his suave gray suit. As a pitchman, Don...

The Phases of Video Production

How it Works: The Phases of Video Production

Video can be a compelling, informative and entertaining way to present your company, brand and product. But how do you start? What does it take? How do you get from idea to finished product? Taking an idea from conception to completion can seem daunting, but with...

A Recipe for Understanding Inbound Marketing

A Recipe for Understanding Inbound Marketing

Inbound marketing is like your great grandmother’s layered chocolate fudge cake. It’s rich. It’s satisfying. And you don’t feel complete without it. When it comes to inbound marketing, your business isn’t complete without it. Inbound marketing--or Internet marketing--is a strategy of offering useful content and engaging with...