Strategy

Photo of woman on Harley Davidson motorcycle

4 ways to build your brand through community

Does your brand have the potential to achieve the fanatic following of Harley-Davidson? All you have to do is walk into a Harley-Davidson store or visit one of its websites to be reminded that it’s about so much more than motorcycles. As their marketing reminds...

smartphone with Google business listing

Keep up your customer connections.

While we all continue to adapt to new ways of working, marketers need to continue finding new ways to connect with customers. Last month, we talked about how social videos offer a simple and cost-effective way to stay in front of your audiences. But that’s...

Stay connected with social videos.

  Staying top-of-mind with customers during a crisis like this can be a challenge. But it’s likely they’re spending more time online than ever – up to 20% more time using apps like TikTok, Instagram and Facebook.   One way we’ve been helping clients stay connected with their...

Don’t stop marketing.

Did you sing the title of this blog post to the tune of “Don’t Stop Believing”? I hope you did. You cannot stop believing or marketing during times like these. Every business is feeling the effects of the global pandemic and financial crisis, which means...

Email marketing: Let’s bust some myths.

When I was a kid the adults in my life would offer me advice that I often deemed silly. And of course, the rebellious side of me always had to test the limits and attempt to prove their advice was nothing but a myth. I...

5 marketing trends to watch

There’s so much marketing content out there, it’s easy to get lost among the headlines. We’ve been doing our own new-year trend watching, and narrowed down the list to five that are most relevant for our clients. Today’s blog is a brief introduction. We’ll post...

In 2020, resolve to set goals. And then work toward them.

Truth be told, I’ve never been on the New Year’s resolution bandwagon. I am self-aware enough to know a new number on a calendar isn’t going to spur change within myself. It seems I am not alone, as a mere 8% of those who make...

Plan for success in 2020

Are you busy tying up loose ends before the year comes to a close? Or is your mind thinking ahead to your goals for 2020? If you’re anything like me, it’s a combination of both. While we all know the importance of taking time to...

Don’t be fooled into choosing the wrong marketing agency

Growing up, my family took April Fools’ Day seriously—especially my oldest brother, Mike, and me. His best work: Sneaking ketchup into my milk glass. I was 5 and never saw or tasted anything amiss until I reached the bottom. To this day, I don’t drink...

CAD Files: Your #1 Untapped Marketing Tool

A detailed marketing strategy. Approved features and benefits. Researched media buys. There’s a standard short list of must-haves for bringing a product to market.     But what about 3D CAD files?   That’s right – CAD files. In the hands of the right agency, what was once tucked away in your engineers’...

11 Ways to Get Better Results From Your Ad Agency

We’ve been thinking a lot lately about client/agency relationships. Or perhaps a better word is "partnership." Either way, good communication is key, and there’s always room for improvement. There’s plenty of literature out there about ways agencies can nurture the relationship. But we wanted to hear...

Pre-Roll Blog Part 3 image

Ice, Ice, Maybe: Are Pre-Roll Ads a Good Idea? (Part 3)

Not all video marketing is a surefire hit; pre-roll ads can be deceptively slippery. In this three-part series, learn why it’s important to do pre-roll well, how to deliver a great pre-roll ad—and how to avoid getting the cold shoulder from your customers. As we discussed...