Digital

CAD Files: Your #1 Untapped Marketing Tool

A detailed marketing strategy. Approved features and benefits. Researched media buys. There’s a standard short list of must-haves for bringing a product to market.     But what about 3D CAD files?   That’s right – CAD files. In the hands of the right agency, what was once tucked away in your engineers’...

Microphone Equipment on a Video Shoot

Why the Microphone Your Agency Uses Matters (Part 2)

Need a voiceover for a 30-second animation? How about a field recording during a live-action video shoot? Whatever your video project, if you need audio, you need a skilled audio engineer who knows his or her way around microphones and microphone accessories. In this two-part...

Why the Microphone Matters

Why the Microphone Your Agency Uses Matters (Part 1)

Need a voiceover for a 30-second animation? How about a field recording during a live-action video shoot? Whatever your video project, if you need audio, you need a skilled audio engineer who knows his or her way around microphones and microphone accessories. In this two-part...

Pre-Roll Blog Part 3 image

Ice, Ice, Maybe: Are Pre-Roll Ads a Good Idea? (Part 3)

Not all video marketing is a surefire hit; pre-roll ads can be deceptively slippery. In this three-part series, learn why it’s important to do pre-roll well, how to deliver a great pre-roll ad—and how to avoid getting the cold shoulder from your customers. As we discussed...

Pre-Roll Ads Part 2

Ice, Ice, Maybe: Are Pre-Roll Ads a Good Idea? (Part 2)

Not all video marketing is a surefire hit; pre-roll ads can be deceptively slippery. In this three-part series, learn why it’s important to do pre-roll well, how to deliver a great pre-roll ad—and how to avoid getting the cold shoulder from your customers. ••• As we discussed...

Pre-Roll Ads

Ice, Ice, Maybe: Are Pre-Roll Ads a Good Idea? (Part 1)

Not all video marketing is a surefire hit; pre-roll ads can be deceptively slippery. In this three-part series, learn why it’s important to do pre-roll well, how to deliver a great pre-roll ad—and how to avoid getting the cold shoulder from your customers. ••• Here in Iowa,...

Content Strategy Baby Steps to Creating Content

How to Create Your Content Strategy in 3 Baby Steps

Here's one of the best ideas we’ve ever heard for creating a content strategy. Mack Collier, #BlogChat founder, relates content strategy to the way baby products brand Graco launched its blog. You, too, can create an effective content strategy using these three "baby" steps. Step 1. Identify your audience. Graco spent...

3 Keys to Effective Content Marketing

Top 3 Keys to Effective Content for B2B Marketers (Plus a Confidence Boost)

Just 36% of B2B marketers believe they are effective at content marketing. So says Ann Handley of Marketing Profs. That statistic tells us there are two challenges that B2B content marketers must face: We need to know what makes content effective.  We need more confidence. Check out Handley's three keys...

Creating Valuable B2B Content Can’t Wait

Why Creating Valuable B2B Content Can’t Wait

Here's a startling statistic. 60% of the sales cycle is over before a buyer talks to your salesperson. If you already produce valuable content (like blog posts, case studies, social media posts and how-to videos), that statistic should make you smile. But if you’re not confident in...

Email Marketing Strategy

B2B Email Marketing Strategy Checklist

Your customers get more and more email every day. From family members sharing their latest cooking creations, to demands for the latest sales report, your customers’ inboxes are crammed full. http:///how-to-be-a-good-social-citizen/ In fact, according to Baydin, an email productivity company, an average email user gets approximately 147 emails...

How To Be A Good Social Citizen

How To Be A Good Social Citizen

Your digital life and real life aren’t separate entities, but are intertwined. Manners, courtesy and general social constructs still exist online. Your efforts to be a good citizen translate to the Web. So take a second to ask yourself: Are you a good SOCIAL citizen? If you’re...