Content

Connecting through content

Does your business have a content marketing strategy? Creating and distributing content in a planned and purposeful way can pay off exponentially for many businesses. If you haven’t begun to explore how content can work for you, now is a perfect time. More time at...

World Design Day 2020: Be Professional

Design is present everywhere I turn. I notice it everywhere from online ads to the design of a device I am using. Good design can add to the quality of life we experience. It can influence our mood and outlook, and it can educate in...

Stay connected with social videos.

  Staying top-of-mind with customers during a crisis like this can be a challenge. But it’s likely they’re spending more time online than ever – up to 20% more time using apps like TikTok, Instagram and Facebook.   One way we’ve been helping clients stay connected with their...

Don’t stop marketing.

Did you sing the title of this blog post to the tune of “Don’t Stop Believing”? I hope you did. You cannot stop believing or marketing during times like these. Every business is feeling the effects of the global pandemic and financial crisis, which means...

Let’s connect (virtually) and get through this together.

  All of us at Hellman hope you are staying safe and healthy. We don’t plan to be a source for COVID-19 news and updates, so our team has turned its attention to thinking about how we can help you and your business during this history-making...

Email marketing: Let’s bust some myths.

When I was a kid the adults in my life would offer me advice that I often deemed silly. And of course, the rebellious side of me always had to test the limits and attempt to prove their advice was nothing but a myth. I...

The testimonial video grows up.

For a trend that seems like it should have peaked by now, video marketing continues to grow. Consumers of everything from household products to commercial services aren’t just viewing video content, they’re demanding it. According to HubSpot, 85% of companies are using video marketing, and...