Branding

Photo of woman on Harley Davidson motorcycle

4 ways to build your brand through community

Does your brand have the potential to achieve the fanatic following of Harley-Davidson? All you have to do is walk into a Harley-Davidson store or visit one of its websites to be reminded that it’s about so much more than motorcycles. As their marketing reminds...

World Design Day 2020: Be Professional

Design is present everywhere I turn. I notice it everywhere from online ads to the design of a device I am using. Good design can add to the quality of life we experience. It can influence our mood and outlook, and it can educate in...

Don’t stop marketing.

Did you sing the title of this blog post to the tune of “Don’t Stop Believing”? I hope you did. You cannot stop believing or marketing during times like these. Every business is feeling the effects of the global pandemic and financial crisis, which means...

The testimonial video grows up.

For a trend that seems like it should have peaked by now, video marketing continues to grow. Consumers of everything from household products to commercial services aren’t just viewing video content, they’re demanding it. According to HubSpot, 85% of companies are using video marketing, and...

5 marketing trends to watch

There’s so much marketing content out there, it’s easy to get lost among the headlines. We’ve been doing our own new-year trend watching, and narrowed down the list to five that are most relevant for our clients. Today’s blog is a brief introduction. We’ll post...

In 2020, resolve to set goals. And then work toward them.

Truth be told, I’ve never been on the New Year’s resolution bandwagon. I am self-aware enough to know a new number on a calendar isn’t going to spur change within myself. It seems I am not alone, as a mere 8% of those who make...

CAD Files: Your #1 Untapped Marketing Tool

A detailed marketing strategy. Approved features and benefits. Researched media buys. There’s a standard short list of must-haves for bringing a product to market.     But what about 3D CAD files?   That’s right – CAD files. In the hands of the right agency, what was once tucked away in your engineers’...

How to Write an Advertising Tagline

How to Write an Advertising Tagline: A Distilling Process

A rose by any other name might smell as sweet, but a bad tagline will just stink up the joint. Here’s how not to offend your olfactory system – and your customers. A great poem by Emily Dickinson suggests that rose oil and poetry have a lot...

Mighty Manifesto

Build Your Brand with a Mighty Manifesto

Marketing manifestos are the coolest. A manifesto adds personality, authenticity and believability to your brand when done right. So, what’s a manifesto? It's a written statement that publicly declares your intentions, motives or views. In other words, it’s a declaration of who you are and what you believe...

Tricks of the Trade Show

8 Tricks of the Trade Show

Trade shows are a tried-and-true way to generate new prospects, capture qualified leads and close sales. But you can make your next trade show even more effective with these technology-based tricks. 1. Create a trade-show specific landing page. If you do one thing on this list, do this....

Rocket Product Launch

All Systems Go: A B2B Product Launch Checklist

10-9-8-7-6-5-4-3-2-1 … blast off. A B2B product launch isn’t rocket science. But there is a science to it. Your marketing campaign can be the difference between "mission accomplished" and "failure to launch." Here’s how to prepare for marketing your B2B product launch. Step 1. Determine your goals, and when...