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Email Marketing Strategy

B2B Email Marketing Strategy Checklist

Your customers get more and more email every day. From family members sharing their latest cooking creations, to demands for the latest sales report, your customers’ inboxes are crammed full. http:///how-to-be-a-good-social-citizen/ In fact, according to Baydin, an email productivity company, an average email user gets approximately 147 emails...

Tricks of the Trade Show

8 Tricks of the Trade Show

Trade shows are a tried-and-true way to generate new prospects, capture qualified leads and close sales. But you can make your next trade show even more effective with these technology-based tricks. 1. Create a trade-show specific landing page. If you do one thing on this list, do this....

How To Be A Good Social Citizen

How To Be A Good Social Citizen

Your digital life and real life aren’t separate entities, but are intertwined. Manners, courtesy and general social constructs still exist online. Your efforts to be a good citizen translate to the Web. So take a second to ask yourself: Are you a good SOCIAL citizen? If you’re...

How to Create a Product Launch

How to Create a Product Launch Plan Like Don Draper

So you're prepping for a B2B product launch, and can't help but ask "How do I do something awesome like Apple?" We say, "Do something different." Don't think of Steve Jobs in his black turtleneck. Think of Don Draper in his suave gray suit. As a pitchman, Don...

The Phases of Video Production

Show and Tell: 3 Keys to Using Video in B2B Marketing

“What’s the most compelling way to share my brand’s story?” We get that question a lot. What our clients don’t realize is that they already know the answer. They learned it in kindergarten: show and tell. (Who knew your kindergarten teacher was a marketing genius?) Think back...

5 Types of Blog Posts that Provide Value

5 Types of Blog Posts that Provide Value

A blog post must provide value to your readers. Otherwise, it won't get read. Value can take many forms – from enlightenment to entertainment. Here are a few tried and true examples. 1. The List Post If you're looking for an example of a traditional “list” post, look...

Why Wire Frame

Preventing Web Design Breakdowns, Part 1: Why Wire Frame

You're about to embark on the marketing trip of a lifetime -- building your company's new website. It's a big deal -- and not just because you finally get to show off your marketing and tech smarts. You'll also demonstrate your leadership, communication and project...

Six Simple Steps to User Testing

Users Know Best: 6 Simple Steps to User Testing

You think you know what’s best for your customers. It’s your business. I think I know what’s best for your customers. I’m a marketing professional. But until we ask your customers what they want, neither of us knows for certain. We can only make educated guesses. That’s...

The Phases of Video Production

How it Works: The Phases of Video Production

Video can be a compelling, informative and entertaining way to present your company, brand and product. But how do you start? What does it take? How do you get from idea to finished product? Taking an idea from conception to completion can seem daunting, but with...

A Recipe for Understanding Inbound Marketing

A Recipe for Understanding Inbound Marketing

Inbound marketing is like your great grandmother’s layered chocolate fudge cake. It’s rich. It’s satisfying. And you don’t feel complete without it. When it comes to inbound marketing, your business isn’t complete without it. Inbound marketing--or Internet marketing--is a strategy of offering useful content and engaging with...

How To Use Pinterest for B2B Marketing

How To Use Pinterest for B2B Marketing

We are well into the Image Age, meaning pure content without pretty pictures is no longer an option. To remain relevant, your website must have good form and good content, no exceptions. Pinterest is an example of the major shift toward visual media. Pinterest is a huge network of digital...