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Don’t be fooled into choosing the wrong marketing agency

Growing up, my family took April Fools’ Day seriously—especially my oldest brother, Mike, and me. His best work: Sneaking ketchup into my milk glass. I was 5 and never saw or tasted anything amiss until I reached the bottom. To this day, I don’t drink...

What’s the deal with VR?

The idea of virtual reality has been all the rage in the last few years. With options ranging from cardboard headsets to often-overpriced pieces of hardware, we’ve all been told that virtual reality will change the way we interact with the world around us. However,...

CAD Files: Your #1 Untapped Marketing Tool

A detailed marketing strategy. Approved features and benefits. Researched media buys. There’s a standard short list of must-haves for bringing a product to market.     But what about 3D CAD files?   That’s right – CAD files. In the hands of the right agency, what was once tucked away in your engineers’...

Employee Spotlight: Tony Luetkehans

How long have you worked at Hellman? 33 years What is your role with the company?  As President, I not only manage day to day operations, but I am responsible for my own creative workload. I manage a big-picture view of where we are and where we're...

11 Ways to Get Better Results From Your Ad Agency

We’ve been thinking a lot lately about client/agency relationships. Or perhaps a better word is "partnership." Either way, good communication is key, and there’s always room for improvement. There’s plenty of literature out there about ways agencies can nurture the relationship. But we wanted to hear...

Microphone Equipment on a Video Shoot

Why the Microphone Your Agency Uses Matters (Part 2)

Need a voiceover for a 30-second animation? How about a field recording during a live-action video shoot? Whatever your video project, if you need audio, you need a skilled audio engineer who knows his or her way around microphones and microphone accessories. In this two-part...

Why the Microphone Matters

Why the Microphone Your Agency Uses Matters (Part 1)

Need a voiceover for a 30-second animation? How about a field recording during a live-action video shoot? Whatever your video project, if you need audio, you need a skilled audio engineer who knows his or her way around microphones and microphone accessories. In this two-part...

Pre-Roll Blog Part 3 image

Ice, Ice, Maybe: Are Pre-Roll Ads a Good Idea? (Part 3)

Not all video marketing is a surefire hit; pre-roll ads can be deceptively slippery. In this three-part series, learn why it’s important to do pre-roll well, how to deliver a great pre-roll ad—and how to avoid getting the cold shoulder from your customers. As we discussed...

Pre-Roll Ads Part 2

Ice, Ice, Maybe: Are Pre-Roll Ads a Good Idea? (Part 2)

Not all video marketing is a surefire hit; pre-roll ads can be deceptively slippery. In this three-part series, learn why it’s important to do pre-roll well, how to deliver a great pre-roll ad—and how to avoid getting the cold shoulder from your customers. ••• As we discussed...

Pre-Roll Ads

Ice, Ice, Maybe: Are Pre-Roll Ads a Good Idea? (Part 1)

Not all video marketing is a surefire hit; pre-roll ads can be deceptively slippery. In this three-part series, learn why it’s important to do pre-roll well, how to deliver a great pre-roll ad—and how to avoid getting the cold shoulder from your customers. ••• Here in Iowa,...

Content Strategy Baby Steps to Creating Content

How to Create Your Content Strategy in 3 Baby Steps

Here's one of the best ideas we’ve ever heard for creating a content strategy. Mack Collier, #BlogChat founder, relates content strategy to the way baby products brand Graco launched its blog. You, too, can create an effective content strategy using these three "baby" steps. Step 1. Identify your audience. Graco spent...

3 Keys to Effective Content Marketing

Top 3 Keys to Effective Content for B2B Marketers (Plus a Confidence Boost)

Just 36% of B2B marketers believe they are effective at content marketing. So says Ann Handley of Marketing Profs. That statistic tells us there are two challenges that B2B content marketers must face: We need to know what makes content effective.  We need more confidence. Check out Handley's three keys...