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What’s the deal with VR?

The idea of virtual reality has been all the rage in the last few years. With options ranging from cardboard headsets to often-overpriced pieces of hardware, we’ve all been told that virtual reality will change the way we interact with the world around us. However,...

CAD Files: Your #1 Untapped Marketing Tool

A detailed marketing strategy. Approved features and benefits. Researched media buys. There’s a standard short list of must-haves for bringing a product to market.     But what about 3D CAD files?   That’s right – CAD files. In the hands of the right agency, what was once tucked away in your engineers’...

Employee Spotlight: Tony Luetkehans

How long have you worked at Hellman? 33 years What is your role with the company?  As President, I not only manage day to day operations, but I am responsible for my own creative workload. I manage a big-picture view of where we are and where we're...

11 Ways to Get Better Results From Your Ad Agency

We’ve been thinking a lot lately about client/agency relationships. Or perhaps a better word is "partnership." Either way, good communication is key, and there’s always room for improvement. There’s plenty of literature out there about ways agencies can nurture the relationship. But we wanted to hear...

Employee Spotlight: Mike Ruane

What is your role with the company? I’m the Chief Financial Officer and Vice President of Human Resources, so I manage our finances and employee benefits. How long have you worked at Hellman? 12 years How did you learn to do what you do? I earned a Bachelor’s degree from...

Microphone Equipment on a Video Shoot

Why the Microphone Your Agency Uses Matters (Part 2)

Need a voiceover for a 30-second animation? How about a field recording during a live-action video shoot? Whatever your video project, if you need audio, you need a skilled audio engineer who knows his or her way around microphones and microphone accessories. In this two-part...

Why the Microphone Matters

Why the Microphone Your Agency Uses Matters (Part 1)

Need a voiceover for a 30-second animation? How about a field recording during a live-action video shoot? Whatever your video project, if you need audio, you need a skilled audio engineer who knows his or her way around microphones and microphone accessories. In this two-part...

Pre-Roll Blog Part 3 image

Ice, Ice, Maybe: Are Pre-Roll Ads a Good Idea? (Part 3)

Not all video marketing is a surefire hit; pre-roll ads can be deceptively slippery. In this three-part series, learn why it’s important to do pre-roll well, how to deliver a great pre-roll ad—and how to avoid getting the cold shoulder from your customers. As we discussed...

Employee Spotlight: Bob Hellman

Bob Hellman began a one-man shop in 1966, specializing in design, illustration and animation. Today, Hellman employs more than 30 talented people in three states and offers a full-service marketing and advertising menu. From $400 in start-up capital to more than 400 clients served, Bob has answered...

Pre-Roll Ads Part 2

Ice, Ice, Maybe: Are Pre-Roll Ads a Good Idea? (Part 2)

Not all video marketing is a surefire hit; pre-roll ads can be deceptively slippery. In this three-part series, learn why it’s important to do pre-roll well, how to deliver a great pre-roll ad—and how to avoid getting the cold shoulder from your customers. ••• As we discussed...

Pre-Roll Ads

Ice, Ice, Maybe: Are Pre-Roll Ads a Good Idea? (Part 1)

Not all video marketing is a surefire hit; pre-roll ads can be deceptively slippery. In this three-part series, learn why it’s important to do pre-roll well, how to deliver a great pre-roll ad—and how to avoid getting the cold shoulder from your customers. ••• Here in Iowa,...

Content Strategy Baby Steps to Creating Content

How to Create Your Content Strategy in 3 Baby Steps

Here's one of the best ideas we’ve ever heard for creating a content strategy. Mack Collier, #BlogChat founder, relates content strategy to the way baby products brand Graco launched its blog. You, too, can create an effective content strategy using these three "baby" steps. Step 1. Identify your audience. Graco spent...