Ask Hellman: Engaging the Sales Team for a Product Launch
- Question: How do you engage your sales team and excite your customers about a new product?
- Answer: An integrated launch campaign with audience-specific messaging.
Materials to help educate the sales team included a brochure with a tagline of “Own the floor,” and talking points to help sell the new product as a part of an entire system of floor cleaning technology.
Caption under image: Customer-focused messaging appeared on flyers, trade publication ads and videos that included the headline of “It’s like nothing you’ve ever seen before.” This spoke to the innovation of the product and the way it made kitchen floors cleaner and safer, using less time and money.