5 Types of Blog Posts that Provide Value

5 Types of Blog Posts that Provide Value

5 Types of Blog Posts that Provide Value

A blog post must provide value to your readers. Otherwise, it won't get read.

Value can take many forms – from enlightenment to entertainment. Here are a few tried and true examples.

1. The List Post

If you're looking for an example of a traditional “list” post, look no further. You're reading one.  A list post may be better termed a “collection post” because that’s really what it is. You collect a group of something – websites, design examples, blogs, resources, events, etc.  – and offer that list to your readers.

Quick Tips Remember links – Make sure to provide the link that goes with each item, if applicable. For example, a list of websites or articles. Include insight  – Don’t just dump a line-by-line list. Instead, add a bit of content to each item explaining what it is and what value it holds.

2. The How-To Post

Another classic, the how-to article is pretty self-explanatory. You present a problem and explain the solution and how to get there. You may offer steps visually, in writing, or even in a video.

Quick Tip Don’t assume – Even if something seems extremely obvious, like opening a program, don’t skip that step. Every step matters.

3. The Resource Post

When it comes to providing value, resource posts are ideal. This is a post where you offer something that can be used, like a checklist, workbook or cheat-sheet. A bit of text explains what the resource is and what it's good for, and the rest of the post is the resource itself. Depending on the resource, additional text about usage may be required.

Quick Tips Make it pretty – Make sure your resource is organized and visually appealing. This doesn’t mean you should stuff it full of graphics, but just make sure its readability is top notch. A workbook, for example, doesn’t need a bunch of illustrations but should utilize headings and white space.

Keep it simple – This is some of the oldest advice there is, but that's because it's good advice. A resources needs to be easy – easy to download, easy to open, and easy to use.

4. The Review Post

Social media has made it quick and easy for people to review a product, service or business and share it with the world. Generally they are quick snapshots of things like books or movies, but sometimes it’s nice to read a traditional written review. A blog review can cover just about anything, from an event to a platform to a product. It just depends on what your audience is interested in.

Quick Tip Objectivity doesn’t hurt – A professional blog isn’t the venue for dumping negative comments on something. Be objective. Just because you hated a book doesn’t mean it didn’t have value for someone, so try to find it. A little opinion is fine, even encouraged, but remember that whatever you write represents your company.

5. The Question and Answer Post

Many blogs ask readers to submit questions. That may or may not work for your business. Another option is to write a post of “Frequently Asked Questions" or even "Should Be Asked Questions." The nice thing about a Q&A post is that it can be done regularly as new questions arise.

Quick Tips Be concise – Some questions have complicated answers. If the answer is something that needs to be explained in detail, possibly in person with a presentation, don’t try to answer it in a paragraph on a blog post. It will only frustrate your readers.

Be consistent – If you do more than one Q&A post, make sure they have a consistent format and title, just like a regular newspaper column. For example:

Post 1: “Answers from Anne – Social Networks”

Post 2: “Answers from Anne – Building a Website”

All five of these are great options for a blog post, but don’t do 20 of one type in a row. Mix things up. If you don’t, you risk boring your audience, and that’s the last thing a blog post should do.