Top 3 Keys to Effective Content for B2B Marketers (Plus a Confidence Boost)

3 Keys to Effective Content Marketing

Top 3 Keys to Effective Content for B2B Marketers (Plus a Confidence Boost)

Just 36% of B2B marketers believe they are effective at content marketing.



So says Ann Handley of Marketing Profs.

That statistic tells us there are two challenges that B2B content marketers must face:

  1. We need to know what makes content effective. 
  2. We need more confidence.


Check out Handley's three keys to effective content for B2B marketers below.

1. Focus on customers, not your company

The story isn’t about you, says Handley. Your customer is the hero of your story.

2. Solve your customers’ business problems

People love case studies and actionable insights.

3. Don’t sound like a marketer

The best marketing doesn’t feel like marketing, says Handley. When is the last time your child asked you to read them a press release at bedtime?

As for confidence, you can’t let fear hold you back from creating and sharing marketing content.

Everyone makes mistakes. Let the fact that everything won’t always go perfectly empower you.

Or, as Handley suggests, “Be ‘flawsome.’”

You know why creating valuable B2B content can't wait. You know what makes content effective. Now learn how to create your content strategy in three baby steps.