Print Ads

Story County Medical Center

The Goal

Find a way to grab the attention of potential customers who aren’t currently in the market for what Story County Medical Center had to offer.

The Solution

To get the word out about Story County Medical Center’s services and specialties, we produced a print ad series.

Each ad featured a custom pen-and-ink watercolor illustration paired with a nursery rhyme that helped advertise a service or specialty—bringing useful information to a broad audience in an entertaining way.

In a world filled with generic stock photography, these unique illustrations stood out, which meant Story County Medical Center did, too.

Let us help you stand out. Whatever your field, Hellman can find a way to bring your brand, products or services to the people who need to see it.


1225 West Fourth Street
Waterloo, IA 50702
(P)319.234.7055 • (F)319.234.2089


The Gilbert Building
413 Wacouta Street Suite 250
St. Paul, MN 55101
(P)651.756.1149 • (F)651.756.1158


(Sales Office)
P.O. Box 17746
Golden, CO 80402
(P)303.726.5031 • (F)303.731.4883

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