Celebrate 30 years of food safety, while reinforcing a position as a trusted and highly innovative market leader.
Global food safety is serious business. But a 30th anniversary is cause for a celebration. In honor of 3M™ Food Safety’s 30 years of innovation, Hellman cooked up a colorful campaign that paid tribute to their product’s international reach.
3M Food Safety had lots of key messages to share. Stories of efficiency, productivity, reputability, innovation and customer support all combined to tell where their product had come from over three decades ago and where they were going next.
Hellman developed a series of iconic images that worked separately and together to highlight the key messages across multiple tactics for both internal celebrations and marketing – including:
- photo props
- party gear
- print ads
- direct mail
- a landing page
- online banner ads
- tradeshow tactics
- and more