Corporate Identity & Website

Cedar Valley SportsPlex

The Goal

Create a strong, distinct corporate identity that could blend in with the existing downtown entertainment district of Waterloo, Iowa.

The Solution

The Cedar Valley SportsPlex came to us needing an identity that could convey the building was part fitness center, part community center, part tourist attraction and all high-quality, affordable and welcoming.

Our creative solution for the logo was colorful and clever—introducing shapes that represented the letters C, V, S and P—yet modern and simple. The tagline (Where active lifestyles take shape) emphasized the facility’s purpose—to improve the health and wellness of the community. The print piece picked up colors from the entertainment district while still being vibrant on its own.

Whether you’re just getting started or need a revamp, Hellman can help you create the corporate identity your business needs. Send us an email, drop us a line or fill out the contact form to the right to get started.

Visit Site


1225 West Fourth Street
Waterloo, IA 50702
(P)319.234.7055 • (F)319.234.2089


The Gilbert Building
413 Wacouta Street Suite 250
St. Paul, MN 55101
(P)651.756.1149 • (F)651.756.1158


(Sales Office)
P.O. Box 17746
Golden, CO 80402
(P)303.726.5031 • (F)303.731.4883

© 2018 Hellman. All rights reserved.