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PUBLIC RELATIONS EXPERT TO SERVE AS GUEST SPEAKER AT CONFERENCE
Alyssa Becthold to Share Expertise with Iowa PrAM
Alyssa Becthold, Vice President/Public Relations at Hellman, a full-service marketing, advertising and public relations firm headquartered in Waterloo, Iowa, will serve as a session speaker at the third annual Iowa Public Relations, Advertising, Marketing (PrAM) conference. The conference is scheduled for Friday, February 5, from 8 a.m. – 1 p.m. in the Bessie Meyers Auditorium at Mary Greeley Medical Center in Ames, Iowa.
PrAM is an Ames-based group of communications and marketing professionals. PrAM allows members to meet creatively and effectively with fellow communications members and discuss the latest trends in communications and marketing. This year’s conference, “Branching Out: bringing on change,” focuses on “going out on a limb” with new communications and marketing techniques and tools.
As a seasoned public relations professional with more than a decade of agency public relations, broadcast television and commercial production experience, and high-level social media training, the organization asked Becthold to share her insight at the conference. She will share her expertise on conceptualizing to socializing video production in a session titled, “Organic Video to Support Marketing.” Becthold will focus on how to fit video production into marketing and public relations strategies.
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