When a new ownership group bought this
fly-fishing manufacturer, they decided it was time to build a fresh image for the company. They turned to Hellman to help engineer their
brand overhaul.
Creative Solutions:
Developed a new logo and identity that evokes the tranquility of fly-fishing with a clean, contemporary style, and communicates reliability and confidence.
Worked with the client to refine product designs and choose product colors.
Designed a 28-page catalog that calls attention to unique product features without overwhelming customers with information.
Created an e-commerce website that fully automates the purchasing process.
Superior Results:
Launched a national brand for Clear Creek and helped them establish a reputation for quality gear among the most knowledgeable fly-fishing enthusiasts.
Gave Clear Creek the marketing materials necessary to introduce them to an international audience at a manageable cost.
