The complexity.
HQAA accredits home medical equipment (HME) providers. They offer a smarter way to achieve what can be a very complex and time-consuming process. They wanted a fresh, new campaign that conveyed the advantages and value of their unique process, tools AND individualized coaching. No small order!
The power.
The Hellman HQAA creative team came up with an apt theme for the new ad campaign -- racing. The pit crew in the first ad represented the myriad tools HQAA provides HME organizations. The crew chief in the second ad represented the assigned HQAA coach that guides users throughout the documentation process of accreditation. And finally, the finish line is a great metaphor for finishing -- and winning.
We also added QR codes to the campaign -- HQAA was the first accreditation body to incorporate the codes into their advertising.
The smashing results.
HQAA received rave reviews for the new ad campaign from industry insiders, prospects and clients about their new campaign. In a recent ad study in one trade publication, it received an 82% score for attention-getting. QR code results are still pending.
