Opportunity
Ecolab is a global leader in cleaning, sanitizing, food safety and infection control products and services. When their textiles division integrated with another company, Ecolab asked Hellman to help announce the integration -- and tout the many benefits of their broader global reach, as well as the diversity of their extensive services.
Strategy
Hellman dreamed up an iconic, dynamic way to tout the new integration with an image video done entirely in motion graphics. The video reinforces the many Ecolab textile services with compelling white graphics on a blue background (the brand's signature color palette).
Solution
The video was used widely throughout Ecolab to communicate the new integration, and was met with resounding approval.
