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Historic Arnolds Park
Brand Re-launch

Campaign Overview

Historic Arnolds Park, one of America's oldest operating amusement parks, asked Hellman to brush the dust off its brand. Hellman rose to the challenge like a car climbing the park's Legend roller coaster. We re-branded the park with a new target audience (parents of young children), tagline ("Where good, clean fun never grew up"), and a classic look and feel. The results: The park saw a 22% increase in revenue from park admission.


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