GE Transportation and Drivetrain Wind Trade Show
Campaign Overview
GE Drivetrain Technologies, a global leader in engineered products manufacturing, asked Hellman to help it prepare for one of the world's largest wind shows, to be held in Germany. The catch? The show was in just four weeks. So, a project that usually took months of planning and production — including trade show booth design, trade-show video and product brochures — was completed in just days. Hellman employees showed their drive, creating a new look, tagline and positioning for the department.
The message, "It's what's inside that counts," was two-fold: it represented the new IntegraDrive wind-power technology to be unveiled at the trade show, and it was also used as a call-to-action for the VIP invitation to trade show attendees. The Hellman public relations department was also an integral part of the trade show plan, producing media kits in multiple languages, and spending late-night and early-morning hours pitching story ideas by phone to media halfway across the world.
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 Brochure
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 Folder
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 International
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 Package Design
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 Trade Show Booth Design
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 Video, Trade Show
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