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Specialty Starch Manufacturer Website Redesign

Penford wanted its website to be as smart as the company’s solutions and as savvy as its customers. Hellman architected and designed a new and improved website with: New branding. It featured a new logo, color scheme, tagline and tone. New navigation. User testing revealed that users would prefer to navigate the website by their [...]

Education Award Ceremony Video

Hellman produced this video, which opened the 2011 Gold Star Award for Outstanding Teaching Awards ceremony. It featured new Gold Star branding by Hellman that was fun, irreverent and kid-centric. The new look and feel was also applied to a new website and brochure.

Pest Elimination Video

Hellman produced this B2B marketing video for Ecolab Pest Elimination to promote its pest elimination and prevention solutions. Animation provided an appealing way to discuss unsanitary environments.

Fly Elimination Video

Hellman produced this B2B marketing video for Ecolab Pest Elimination to promote its large fly elimination and prevention solutions. Animation provided an appealing way to discuss an unsanitary subject. It was also an engaging way to illustrate fly prevention strategies.

Opportunity Health food manufacturers often find that altering their formulas is more work than it’s worth. So, Penford launched PenFibe™ RS, a non-allergenic resistant starch that offers a concentrated source of dietary fiber with only minor formula adjustments necessary. Strategy Hellman created the “Fit in Fiber” theme, which emphasized how easy it is to add [...]

Powers Manufacturing “We’ve Got Your Back” Ad

Powers Manufacturing, a manufacturer of athletic wear, faced a challenge in that many of their customers (typically high school coaches or athletic directors) knew them only for the specific line of athletic uniforms that they were used to purchasing, i.e., football.

Positech is what we privately call “the assembly line behind the assembly line.” The company designs and builds the largest selection of custom and pre-engineered manipulators — machines that help assembly workers handle large and oftentimes dangerous materials as they build products on an assembly line.

The Greater Cedar Valley Alliance & Chamber’s ad in a local newspaper’s annual Progress edition needed to say much to many audiences.

Ongoing management of an e-mail marketing program is inherently complex. From database segmentation and managing editorial calendars to A/B testing and tracking, it’s sometimes hard to focus on the creative.

Opportunity The year was 2010. The economy was in shambles. Families were traveling less and staying closer to home. Historic Arnolds Park, an amusement park, needed an edge to weather the recession. Strategy Hellman took advantage of the Park’s database of loyal followers with an email campaign of 10 messages from May through September. The [...]