Penford wanted its website to be as smart as the company’s solutions and as savvy as its customers. Hellman architected and designed a new and improved website with: New branding. It featured a new logo, color scheme, tagline and tone. New navigation. User testing revealed that users would prefer to navigate the website by their [...]
read moreOpportunity Health food manufacturers often find that altering their formulas is more work than it’s worth. So, Penford launched PenFibe™ RS, a non-allergenic resistant starch that offers a concentrated source of dietary fiber with only minor formula adjustments necessary. Strategy Hellman created the “Fit in Fiber” theme, which emphasized how easy it is to add [...]
read morePositech is what we privately call “the assembly line behind the assembly line.” The company designs and builds the largest selection of custom and pre-engineered manipulators — machines that help assembly workers handle large and oftentimes dangerous materials as they build products on an assembly line.
read moreIn 2010, John Deere corporate decided to “turn off” the template websites it provided dealers nationwide and allow dealers to develop their own sites.
read moreThe Gold Star Award for Outstanding Teaching was created to improve education in northeast Iowa by encouraging outstanding teachers.
read moreHistoric Arnolds Park, one of America’s oldest operating amusement parks, needed to rejuvenate its website. While the site performed extremely well from a search and traffic standpoint, it needed new photography, new tools and a new vibe.
read moreThe PowerHouse project was uber complex because the show’s segments didn’t run by specific categories, such as energy efficient lighting.
read moreHQAA is an organization that accredits home medical equipment (HME) providers.
read moreAevenia is really eight companies in one. So needless to say, their website redesign was complex.
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Welding Product LaunchManufactured by Praxair, Inc., a leading international distributor of industrial gases, HeliStar GV is a gas for welding galvanized and coated metals.
Textile Care VideoEcolab is a global leader in cleaning, sanitizing, food safety and infection control products and services.
Custom Calendar DevelopmentHellman has designed and produced the Official John Deere Calendar for nearly 15 years.
