Category Archives: Branding

How to Write an Advertising Tagline: A Distilling Process

A rose by any other name might smell as sweet, but a bad tagline will just stink up the joint. Here’s how not to offend your olfactory system – and your customers.

A great poem by Emily Dickinson suggests that rose oil and poetry have a lot in common. Both are the purest distillation of the source material. Both are the result of a …


Build Your Brand with a Mighty Manifesto

Man, I love marketing manifestos.

You should, too. When done right, they add personality, authenticity and believability to your brand.

So, what’s a manifesto?

A manifesto is a written statement that publicly declares your intentions, motives or views. In other words, it’s a declaration of who you are and what you believe in.

Mighty Manifesto

Inbound 2012 Review: Marketing that People Love

Much of marketing is now disregarded as unimportant, annoying and useless. It was bound to happen. For years and years marketers have been pushing content at their audience rudely and sometimes crudely. Who isn’t tired of it all? At Inbound 2012, HubSpot founders Brian Halligan and Dharmesh …

9 New Tricks of the Trade Show

Trade shows are a tried-and-true way to generate new prospects, capture qualified leads and close sales. But you can make your next trade show even more effective — with these new technology-based tricks.

1. Create a trade-show specific landing page.
If you do one thing on this list, do this. Naming and tagging a show-specific page on your site not …

Tricks of the Trade Show

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