Branding

CAD Files: Your #1 Untapped Marketing Tool

A detailed marketing strategy. Approved features and benefits. Researched media buys. There’s a standard short list of must-haves for bringing a product to market.     But what about 3D CAD files?   That’s right – CAD files. In the hands of the right agency, what was once tucked away in your engineers’...

How to Write an Advertising Tagline

How to Write an Advertising Tagline: A Distilling Process

A rose by any other name might smell as sweet, but a bad tagline will just stink up the joint. Here’s how not to offend your olfactory system – and your customers. A great poem by Emily Dickinson suggests that rose oil and poetry have a lot...

Mighty Manifesto

Build Your Brand with a Mighty Manifesto

Marketing manifestos are the coolest. A manifesto adds personality, authenticity and believability to your brand when done right. So, what’s a manifesto? It's a written statement that publicly declares your intentions, motives or views. In other words, it’s a declaration of who you are and what you believe...

Tricks of the Trade Show

8 Tricks of the Trade Show

Trade shows are a tried-and-true way to generate new prospects, capture qualified leads and close sales. But you can make your next trade show even more effective with these technology-based tricks. 1. Create a trade-show specific landing page. If you do one thing on this list, do this....

Rocket Product Launch

All Systems Go: A B2B Product Launch Checklist

10-9-8-7-6-5-4-3-2-1 … blast off. A B2B product launch isn’t rocket science. But there is a science to it. Your marketing campaign can be the difference between "mission accomplished" and "failure to launch." Here’s how to prepare for marketing your B2B product launch. Step 1. Determine your goals, and when...