Opportunity
The Gold Star Award for Outstanding Teaching was created to improve education in northeast Iowa by encouraging outstanding teachers. Each year, the award committee selects 10 incredible teachers from hundreds of nominations, then holds an awards ceremony for the winners. Despite its widespread popularity, the award's brand and website were in dire need of a jolt of cool.
Strategy
Hellman swooped in with a hip, youthful look and tone which came to life on a new website. Conscious of this nonprofit's budget, we built their site in WordPress so it would be easy for them to update on their own -- with news releases, videos and even blog posts. We also consulted with Gold Star on their social media strategy, creating an editorial calendar for both the blog and their Facebook page.
Solution
The new website was a huge hit with the client, teachers, parents, students, community members and even local media. The Gold Star team was so happy after the launch of the website that they brought in a plate of cookies to thank the creative team for all of their hard work! Former Gold Star teachers were honored and thrilled to be asked to guest post on the new blog. And one student identified so well with the bright colors and fun design that she wished she'd been a part of the creative team herself.
