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Employee Spotlight: Ed Flack

Get to know the team working toward your success.
How long have you worked at Hellman?
I have been with Hellman a long time. Not so long as to have carved stone tablets, but I do recall rolling more than a few scrolls as a young scribe. Since then, I have evolved skills through …

CAD Files: Your #1 Untapped Marketing Tool

A detailed marketing strategy.

Approved features and benefits.

Researched media buys.

There’s a standard short list of must-haves for bringing a product to market.
But what about 3D CAD files?
That’s right – CAD files. In the hands of the right agency, what was once tucked away in your engineers’ desktops could become your most powerful marketing tool.
What is CAD?
CAD …

Employee Spotlight: Tony Luetkehans

Get to know the team working toward your success.
How long have you worked at Hellman?
33 years
What is your role with the company? 
As Co-President, I not only manage day to day operations with my partner David McNurlen, but I am responsible for my own creative workload. We manage a …

11 Ways to Get Better Results From Your Ad Agency

We’ve been thinking a lot lately about client/agency relationships. Or perhaps a better word is “partnership.” Either way, good communication is key, and there’s always room for improvement.

There’s plenty of literature out there about ways agencies can nurture the relationship. But we wanted to hear both sides.

So, we reached out to one of our experienced client contacts and asked:…

Employee Spotlight: Mike Ruane

Get to know the team working toward your success.

What is your role with the company?
I’m the Chief Financial Officer and Vice President of Human Resources, so I manage our finances and employee benefits.
How long have you worked at Hellman?
12 years
How did you learn to do what you do?
I earned a Bachelor’s degree from Upper Iowa University, and I have …

Why the Microphone Your Agency Uses Matters (Part 2)

Need a voiceover for a 30-second animation? How about a field recording during a live-action video shoot? Whatever your video project, if you need audio, you need a skilled audio engineer who knows his or her way around microphones and microphone accessories. In this two-part series, you’ll learn all about microphones, …

Microphone Equipment on a Video Shoot

Why the Microphone Your Agency Uses Matters (Part 1)

Need a voiceover for a 30-second animation? How about a field recording during a live-action video shoot? Whatever your video project, if you need audio, you need a skilled audio engineer who knows his or her way around microphones and microphone accessories. In this two-part series, you’ll learn all about microphones, what mic …

Why the Microphone Matters

Ice, Ice, Maybe: Are Pre-Roll Ads a Good Idea? (Part 3)

 

High-value information
Not all video marketing is a surefire hit; pre-roll ads can be deceptively slippery. In this three-part series, learn why it’s important to do pre-roll well, how to deliver a great pre-roll ad—and how to avoid getting the cold shoulder from your customers.
•••

As we discussed in …

Employee Spotlight: Bob Hellman

Get to know the team working toward your success.
This week, Hellman is celebrating our 49th anniversary, so there’s no better time to introduce you to the man who started it all. Bob Hellman began a one-man shop in 1966, specializing in design, illustration and animation. Today, Hellman employs more than 30 talented people in three states and offers a full-service …

Ice, Ice, Maybe: Are Pre-Roll Ads a Good Idea? (Part 2)

Not all video marketing is a surefire hit; pre-roll ads can be deceptively slippery. In this three-part series, learn why it’s important to do pre-roll well, how to deliver a great pre-roll ad—and how to avoid getting the cold shoulder from your customers.
•••

As we discussed in …

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